Reading too much into secondary data makes people say...
"Because of cheap labor, the population of Malaysia is growing, and therefore the segment (corporate accounts, btw) is growable".Brilliant! No? (and it wasn't even me who made that statement. Damn.)
1. Because of cheap labor the population is growing?
I think Cheap labor -> Poverty -> lots of time to make babies?
2. Because population is growing, the segment of corporate accounts is growing?
I think it must be my medication. I need to start taking it again...
Another one does "Psycho Graphics" on his slides.
And then tests whether the segment is "Realizable"!
Marketing rocks!
Labels: AIM, Bles test market segmentation, Malaysia, Marketing
2 Comments:
At 10:37 AM, November 20, 2008, marketingblog said…
I think we need to forward this to the groupmail.. as a public service of course..
At 11:32 PM, November 21, 2008, Kathak - The Story Teller! said…
Be my guest. Lol!
Post a Comment
<< Home