Cost of not innovating

Yeah, that's *not* innovating.
Ruth Ann Hattori writes about being so obsessed with "ROI" that you miss out on the limitations of it.

She says,

This isn't about doing away with metrics such as ROI; it's about understanding their limitations. The ROI of innovation is much more complex and has a different time horizon than calculations for a capital equipment project or, indeed, any other project where the outcome is relatively predictable. Innovation does not necessarily produce results on a timeline that fits a GANTT chart; a lot of innovation is about creating the future ... the long term future, not just next quarter's or next fiscal year's.

Link via Innovation Weblog